All systems
High-value listings
Listing pages that do the work of a showroom, for the kind of purchase nobody makes from a thumbnail.
- Sector
- Luxury retail
- Built with
- Next.js, React, TypeScript
The problem
Nobody buys a yacht, an aircraft or a rare car from a thumbnail and three lines of specification. At this price the listing has to do what a showroom visit would, and a template built for used hatchbacks cannot.
What was built
Listing pages built around large imagery and full specification rather than around a results grid.
Enquiry routing that puts a serious buyer in front of a person quickly, because at this value the next step is a conversation, not a checkout.
The result
Listings carry enough to make a shortlist without a call, so the calls that do happen are with buyers who are already serious.